PRC’s corporate culture is characterized by its capability to understand customers’ needs and offer them the required taste and quality. From the Company’s start in 1998 to the present day, our tradition of ingenuity has driven continuous improvement in the way we operate and a relentless drive for growth.
PRC’s efforts to source the finest grains to enhance the experience for the end-user has prompted it to expand across the rice supply chain. We are not only working as a processing mill but we select the finest farms using the BRCMP (Best Rice Cultivation Management Program), where we educate the farmers in order to get the best quality paddy, covering all the stages in between till our product is been consumed by the end-user.
PRC is one of the leading rice exporters in Pakistan with over 20 years of experience in the agriculture industry.