To be an internationally recognized, accepted and preferred rice supplier of Pakistan.

PRC is a quality conscious company committed to adherence of guideline defined by international standardization bodies. It shall continually enhance the effectiveness of its quality, process, occupational health and safety management systems and continuous improvement through customer feedback. PRC is committed to be an ethical company and shall conform to all the applicable legal requirements. Teamwork, continual improvement, care for health & safety of people and equipment, reduction of accidents, fulfillment of social responsibility shall be the hallmark of all activities.